Superfast and Secure WordPress Hosting + Content Marketing

Superfast and Secure WordPress Hosting + Content Marketing and SEO Tools?

Only from Synthesis

7Reasons Synthesis is the Smarter Choice for Your WordPress Sites:

Superior uptime and page load speed

When sites move to Synthesis and our efficient NGINX architecture, they can sustain twice the traffic and consume about 1/8th of the resources.

How? The answer is our minimalist hosting stack – specifically configured for WordPress and its unique hosting demands.

Even our Starter plans handle a heavy load compared to inefficiently-configured dedicated boxes from other hosts. And that only increases with each step up.

Keyword and social media research

Identify the topics that matter to your target audience, and the exact language they use when discussing and searching – directly from your WordPress admin panel.

Perform topical keyword research to discover the foundational content that will support your entire content marketing strategy, and keep it quickly available for reference when you need to optimize pages or expand your editorial focus.

Discover new content ideas direct from your intended audience based on semantic and related topical phrases you may not have initially considered.

Enhanced security defenses

In the real world, the same things that drive performance are complemented by smart security measures. And yet, you don’t want someone mandating your plug-in decisions (which is becoming rampant in the WordPress hosting space).

What you want is rock-solid front-line defenses, and smart advice so you can make the right decisions for your unique needs.

 

This is just like for instance upgrading your garage doors to have wireless keypads. This adds up to your security as it is programmed to keep unwanted strangers away, and at the same time serves your need by being able to access your doors without leaving the safety of your cars.

 

Content and website optimization

Step-by-step on-page optimization advice, plus content development guidance that builds site authority and helps your pages rank well – directly from your WordPress admin panel.

Post-Panda/Penguin, on-page optimization that’s “just right,” social sharing signals, and natural, authoritative links are vital for prime search engine rankings, but they’re not enough.

Additionally, the overall content focus of your site also influences whether you’ll rank well for a particular topical phrase.

 

Influencer outreach tools

Discover who else has the audience you want to reach, and the best ways to establish relationships and content alliances – directly from your WordPress admin panel.

Identify authoritative social media users and high-ranking sites in your editorial space, see how your intended audience responds to their content, and use these data points to grow your own readership and site authority.

Build your site’s authority through guest writing and other strategic alliances with sites that rank, and know up-front the likely level of relationship-building involved. Our Site Score technology gives you a fast way to gauge the degree of difficulty in obtaining connections for the term selected.

Site Sensor uptime monitoring

Is your website up? More importantly, are search engines and subscribers receiving your content? If you are a content publisher, you need to know. But unless you are actually on the site, how do you know?

With Site Sensor, that’s how.

Site Sensor offers the standard uptime checks you’d expect from a website monitoring service. For content publishers, Site Sensor also provides checks on a few things you wouldn’t expect.

Support from real online publishers

You’re creating content to attract attention and traffic. What if you actually succeed?

What if some social media big shot tweets your content, or a major website links to you, and your site goes down in flames. You’ll look like an amateur, to the extent anyone can see you at all (which is not at all).

We understand this because we’ve made all the mistakes while building multiple high-traffic business websites for ourselves, way before we ever got in the hosting business (unlike just about every hosting company you can name – who have zero high-traffic publishing experience).

 

Why Business Owners Should Invest in Social Media Marketing

Nowadays, many businesses have been emerging. Some of them sell the same products, others vary. But what is apparent is that online marketing, or rather social media marketing, is one of the elements that make their products sell.

Marketing is life and death when it comes to putting up a business. Especially for newly founded ones that easily blend in with their competitors, this can be a life and death deal to business owners. With the right marketing strategy, an individual can easily make a business soar. But with a wrong slogan or a public presentation, this can also mean the end of the product. The key is to make it look appealing enough to be patronized by the market.

So what are the usual marketing channels used? Since time immemorial, business owners and marketing leaders have been vying to have a slot on any televisions channels and radio stations. This seems to be the most effective because it has a nationwide reach, if not worldwide. Newspapers are also a good way to market your products. If you have extra money, you can invest in billboards situated in strategic places. Flyers are good too if you wanna give people notice that you are already accepting customers. But what has been creating a huge ripple in the marketing business is getting it done through various social media channels.

Why social media?

One, it can be cheap. By just creating a page or an account where your products can be seen by many is already a win for you. If you are well-knowledgeable in the art of creating traffic on your account even without the help of ads and boost, then you are good to go. You can advertise anything including motivated home sellers if that is the service you are promoting. You do not even need to release any funds for this. Just effort and time investment will do. Of course, if you want to up your ante then it is possible too. This will cost you money but will help you find more likers in your page and more exposure as well. You can boost your page or your post as often as you want.

Two, it has a worldwide reach. It is common knowledge that social media such as Facebook, Twitter, Youtube, and Instagram are among the things that make the world go round today. People of all walks of life have their own accounts that enable them to see updates on anything and everything in the social media. As long as you have the internet connection, you are covered. People who follow your page or your account can easily check out what’s new on your page. You can disseminate information about your products fast and without hassle.

Three, it is convenient. Marketing through social media yourself alleviate you of the hassle of doing paper works. You can control this even in the comfort of your home. With the right pictures, poses, and even right words, there is no problem launching not just your products or services but your whole company as well.

Exposure is everything in marketing products. By taking advantage of social media as a medium then you can easily make you products launch from the ground.

How We Kept You Safe During Yesterday’s Zero-Day Security Emergency

How We Kept You Safe During Yesterday’s Zero-Day Security Emergency

by JEROD MORRIS

You pay more to host your site with Synthesis.

Days like yesterday are why.

Zero-Day Emergency

One of the benefits of hosting your site with a managed provider like Synthesis is that you have the peace of mind of knowing your site is on a healthy and secure web server. In most cases, we are able to provide such an environment with proactive software features like our brute-force attack blocker or our constant malware scanning.

However, sometimes the exercise of security turns into emergency patching that simply can’t wait. Yesterday was one of those days.

Zero-Day exploit of the Linux kernel was made available that had potentially disastrous consequences for web hosts. This forced us to take immediate action in the form of an immediate patch and hard reboot.

We do not make a decision like a system-wide hard reboot lightly. It’s literally choosing immediate downtime for the sites we host. In this case, though, it was a no-brainer.

We will normally perform seamless upgrades, but the potential for a Zero-Day security disaster forced us to do the hard reboot without warning last night. Waiting 5-7 days — heck, even 5-7 hours — was unacceptable.

So … this is why your site came down yesterday. It allowed us to apply a necessary patch. And now your site is safe.

As you know, we are content publishers ourselves. Our sites were impacted right along with yours. We hate downtime just as much as you do, but the reality of the moment was that we had no other choice but to react quickly.

So … thank you

I ended up personally fielding a number of the Site Down tickets that were submitted last night during the reboot, and I want to extend a quick note of thanks to all of you who wrote in. Your patience, understanding, and just generally great attitudes about the entire situation were much appreciated.

We know that you have many options when it comes to managed WordPress hosting, and we’re glad you choose us. I can’t imagine a more astute, enjoyable group of customers to work with than what we have at Synthesis.

Now back to your regularly scheduled peace of mind. We know it’s what you pay for, and it’s a responsibility we never cease working to fulfill.

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Note: this post was published on May 15th, 2013.